http://tv.yahoo.com/blog/one-year-later-conan-obrien-is-now-the-king-of-late-night-sort-of--2091
 Quote:
TBS has crunched the numbers for the last quarter of '10, and turns out Conan is winning the late night game in all the ways that count. (Take that, Jay Leno!)

TBS announced last night that when DVR viewers are counted, Conan's TBS show comes in at #1 in both the 18-34 and 18-49 demographics, the group of folks that matters most to the advertisers who pay for the show. It's a big win for the basic cable show, which was considered a somewhat risky and experimental move when it premiered in November.

One reason Conan's 18-49 numbers are higher seems to be the big boost it gets from DVR, or "time-shifted," viewing. The TBS press release notes this, saying "'Conan' receives a far bigger lift from time-shifted viewing than broadcast shows, which is a reflection of the young fan base that O'Brien attracts." Younger people are more likely to use DVR to keep up with their favorite shows — a fact that is working in Conan's favor.

While Conan's winning margins are still pretty small even in the key 18-49 demographic (his show averaged 1.4 million of these viewers to Leno's 1.3 million, 1.1 million for Letterman, and 1 million for "The Daily Show with Jon Stewart."), it's still a sign that his TBS gamble is paying off.


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

Our Friendly Neighborhood Ray-man said: "no, the doctor's right. besides, he has seniority."