http://www.washingtontimes.com/news/2011/may/3/outsider-hired-for-obama-speeches/?cache

 Quote:
On top of the more than half a million dollars it spends on speechwriters, the White House is using tens of thousands of taxpayer dollars on a public relations firm headed by Democratic image maker Michael Sheehan — once dubbed by Secretary of State Hillary Rodham Clinton as an “extraordinary media coach” who helped her master the teleprompter.

Mr. Sheehan’s firm, Sheehan Associates, could receive more than $100,000 under a current contract and has been providing occasional speech and consulting services to the White House since 2009, federal purchasing records show.