The film debuted theatrically to multiple sold-out runs and enthusiastic audience support with weekend per-screen averages above $11,000 in top markets. The film was rushed to select digital theaters in only three weeks, and was marketed entirely through social media and grassroots efforts with virtually no traditional media spend.
Given that the film had a minisvule budget, no major distributor behind it, big per screen averages and now a deal with Wal-Mart to sell special edition DVDs it sounds like the film is a pretty big hit for a political documentary.
