Under Shooter, there was a greater sense of fun at Marvel, not just of the writers and artists, but also behind-the-scenes editorials and interviews that gave a feel for the personalities of editorial staff at Marvel, as well as the writers and artists.

Books like KA-ZAR and MOON KNIGHT had behind-the scenes photos of the staff in their offices, along with humorous versions of their conversations in preparing the stories each issue.
Likewise with Al Milgrom and his "Editori-Al" one-pagers in MARVEL FANFARE, WARLOCK SPECIAL EDITION, CAPTAIN MARVEL SPECIAL EDITION and so forth.

Likewise also in Dennis O'Neil's editorials in BIZARRE ADVENTURES and elsewhere.

And in Archie Goodwin's illustrated editorials for Marvel's Epic Comics line.

I think this was the first time I really got a feel of what it was like for writers and artists to get together in an office with an editor and have a plot conference, and work together to fine-tune an issue through various stages of production.
And how fun it could be.