Netflix wants to abandon this whole Netflix thing and just be HBO, basically: Continuing a trajectory that will make a fascinating cautionary example for some future business class, Netflix CEO Reed Hastings has made explicit his intentions to transform his company from a once-powerful titan of a unique industry into an ordinary cable channel, saying it was Netflix’s “natural direction” to be bundled in an ordinary cable package someday and provide an ordinary sampling of cable offerings.



The hell?

This is kind of like Jeff Bezos announcing Amazon's "natural direction" would be to open a bunch of brick and mortar book stores.