MISCONCEPTION #3: PLASMA TVS ARE LIKE SHOOTING STARS—
BRILLIANT BUT SHORT-LIVED.

With a current rating of 100,000 hours to half life on some of the top tier plasma brands, it this really an issue any more? If you watch the plasma television for 4 hours a day on a medium contrast setting, that's over 68 years of use.

One important tip to remember when you first hook up your plasma TV is to turn the contrast down from that peak setting. The darker the average room light, the lower you can afford to set the contrast ratio setting (sometimes called the Picture settting).