One of the most interesting aspects for me (revealed in a THE JACK KIRBY COLLECTOR magazine from Two Morrows) is that Kirby while doing
THOR in the late 1960's had wanted to have Ragnarok occur, and from the ashes replace the Asgardians with a generation of New Gods.

So when he left Marvel and created the Fourth World for DC, it is in all but name a continuation of what he wanted to do with THOR.

NEW GODS issue 1 in particular begins with killing of the Old Gods, in a great cataclysmic war destroying their planet, and reforming it
into the two worlds of New Genesis and Apokalips.