By Palin becoming a major "kingmaker", successfully campaigning to get other Republicans elected?

By amassing over 20 million dollars from her enormous popularity since the 2008 election?

With a bestselling book?

As a frequent spokesperson on Fox news, and other interviews?

With her own series about Alaska on the National Geographic Channel?



Frankly, as I've said prior, Palin is not my own first choice of candidates. But she does have a huge following among the conservative base.
As I quoted Ann Coulter a few pages back (in her piece for TIME magazine, selecting Palin as one of the top 100 most influential people in the U.S.) with Palin, McCain increased in popularity and led in the polls for 7 weeks before the Nov 2008 election, until the financial collapse and TARP bailout. Without Palin, McCain would have lost by a far larger margin.