Soda is big business; the combined revenues of Coca-Cola and PepsiCo alone topped 100 billion last year, a staggering feat when you consider the price point of a soft drink is only a buck or two. Arguably the most recognizable brand name in the world, Coca-Cola has become an indelible part of human culture; its history rendered into stories, myths, and urban legends that have been defined as “cokelore”.
