I love how Heather Kelley markets her intentions as benevolent by first identifying the potentially dangerous and nefarious implications of gaming affecting the larger sociocultural habits of the people before saying that they need to get to it first....you know, to make sure no one else abuses it.
Of course, only the messages that meet their approval will be allowed to make it into the larger gaming community. Since, you know, they know what's best and most socially enlightened.
