What made The Village suck so badly was not that it was a terrible movie, but that it was promoted in such a way that everyone would think that it was a supernatural flick when it wasn't.
The plot itself had great promise, and it certainly did have an interesting twist ending, as does all M. Night Shamalan's movies, but when you realise that it is not a supernatural thriller, it tends to make fans of the genre very very angry.
Not to mention that the whole twist ending thing starts to get old after a while, and unless you are interested in the story that leads up to the ending, a twist ending can often ruin things, as everyone will end up telling you about it before you had a chance to see it.
Case in point: "Soylent Green is People!"
