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jafabian said:
Intelligencer



heh.

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jafabian said:
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Animalman said:
Well, the Yankees get a great deal of exposure overseas due to the presence of a Japanese superstar like Hideki Matsui. Jersey sales, television broadcasts, that can add up to a nice pile of green.


I just think the Yankees can make up with that with another one of their infamous television contracts that they seem to pull out of their cap every year. Rob would know more, but it's my understanding their East Coast Canadian contract alone is enormous.



the japanese exposure is a mighty plus. satellite broadcasts of the game, japanese ads / sponsors that they splash behind matsui when he's at bat and in outfield billboards, plus a whole new generation of asian fans to further that into the future.

the yankees have a brazillion other financial outlets, be it radio or canada or their own friggin network, but picking up a big japanese player like this opens up new doors.

that said, you must also face the possibility that the novelty of doing so has worn thin. ichiro being the first big name, and matsui being the triple h-like king of kings, its difficult to speculate how much interest is left for the 3rd, 4th, 5th big names.

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