They fucked up with Civl War revealing his identity.
Yeah. There are certain characters that really only work if they have a strong secret ID. Spidey is one of those. Half the fun of Spiderman since day one has been the need for him to balance his personal life/personal problems with his crime fighting career, without people knowing he's the same person.
If anything's necessitating a retcon or reboot, it's the events of Civil War.
Totally. They really didn't think that through at all.
