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#1196863 2013-06-02 11:52 AM
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 Quote:
Cheerios Ad Brings Out the Racists
By Aisha Harris
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Posted Friday, May 31, 2013, at 4:49 PM

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The controversial Cheerios ad featuring an interracial family.
YouTube

Despite the uptick in interracial couples on TV, the advertising world, as Ad Age reported last year, has been slow to catch up. A handful of ad campaigns have included such couples, but “more the norm are ads like the ones for eHarmony or Viagra, which seem to go to great lengths to show same-race couples,” as David Morse wrote. Among the exceptions: a 2004 Verizon ad, a white father and Latina mother were featured in a campaign that Slate’s Seth Stevenson described as “more like a sitcom,” successfully avoiding the sentiment of being a gimmick or pandering.

As far as I can tell, that ad didn’t spark much if any controversy. But “Just Checking,” a cute Cheerios ad featuring a little girl, her white mother, and her black father, has not been so fortunate. The ad brought the racists out: From YouTube to Facebook to Reddit, insensitive jokes and racist rants crowded out—at least temporarily—the positive responses to the ad. (Sample quote: “If the dad was stereotypical black, I don't think they would have needed more than 2 actors for the commercial.”)

The backlash became so outrageous that the commenting system was disabled on the commercial’s YouTube page.

This alone is unsurprising—what is remarkable is that despite the fact that interracial couples and multiracial children continue to see huge increases in the population, advertisement agencies and the companies that hire them aren’t being more aggressive in catering to that demographic. Are they afraid of offending that small group of Americans who may feel adamantly enough about “race-mixing” to boycott their products? That fear would seem incredibly unwarranted. Unfortunately, the dust-up over this Cheerios ad might give some executives pause.

Unless those who are happy to see this sort of thing crowd out the racists. Camille Gibson, a vice president of marketing for Cheerios, told Cord Jefferson of Gawker, “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”


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I find this sort of stuff very weird.

Its not like we don't have racism here. Christ, sometimes I think Australia is a bastion of racist nutjobs, particularly the national obsession with immigrants from Central Asia who arrive without visas by boat. You'd think there was a naval invasion of turban wearing terrorists underway.

But mixed race relationships are very common here, and no one would look twice.


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It does seem weird in this day and age but than again there isn't much in the way of interracial couples in advertising.


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So long as racial groups are assimilating, I have no problem with interracial promotion. But it is not "racist" to want to preserve the existing culture, and reasonably address the concerns of massive immigration that certainly threatens that existing culture, if standards to preserve it are not upheld.

But again, as I've said in previous topics, immigrants who are not assimilating are a problem throughout pretty much all Western nations, from the U.S. to Sweden to France to Germany to Holland to Italy to apparently Australia as well.
"Multiculturalism" and sensitivity to other races and cultures is arguably happening in levels that are overwhelming and exterminating the traditions and cultures of Western nations.
Angela Merkel and Nicolas Sarrkozy in the recent past have publicly addressed this. As have writers like Samuel Huntington, Melanie Phillips, and Pat Buchanan.

In less than a century (and probably far sooner) Europe will be a muslim continent.
In roughly the same time, the U.S. will be a hispanic nation, and statistics show that by 2040 white Americans will become a minority in the nation they founded.

It is a delusion of the West that race and ethnicity don't matter, even as ethnocentrist surges and separatism are occurring in nations throughout the world.
Look at Kosovo in particular (the birthplace of the Serbian nation). Their tolerance for Albanian (i.e., muslim) immigrants led to Albanians becoming 90% of the Kosovo population by the late 1990's, and those welcomed immigrants burned the eastern-orthodox churches of the tolerant people who welcomed them, before declaring their independence.
A lesson to keep in mind as hispanic (dominantly Mexican) populations approach 50% in states like California, Arizona, New Mexico and Texas.

In our Balkanized culture, blacks, whites, hispanics, asians, muslims, etc, tend to stick to their own subcultural groups, with their own periodicals, TV shows, radio programs and subculture. So it is logical from that for advertisers to market to demographic groups within these individual niches. Blacks and hispanics tend not to watch Frasier or Seinfeld, and I think in entertainment and commercials as well as in life, minorities tend not to venture outside their subculture or have much interest in white inclusion.
But as is the consistent "multicultural'/Political Correctness narrative, minorities choosing separatism and protection of their cultural/racial identity are looked upon favorably. While the same behavior in whites is categorized as "racist".

It is my opinion that "multiculturalism" does not truly exist. There is only the transition period during which one culture overwhelms and replaces another. And that is exactly what is occurring.


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 Originally Posted By: First Amongst Daves
Its not like we don't have racism here. Christ, sometimes I think Australia is a bastion of racist nutjobs, particularly the national obsession with immigrants from Central Asia who arrive without visas by boat. You'd think there was a naval invasion of turban wearing terrorists underway.


You equate protesting illegal immigration with racism?

This is why I can't be seen in public with you Dave. People will think I caught LibHepAIDs retardation. And I just can't have that. Sorry bro.

 Quote:
But mixed race relationships are very common here, and no one would look twice.


You can blame the ACLU and NAACP for interracial stigmas. It's predominantly the minorities that yell at people for dating outside their skin color.

People love to say that there's some kind of KKK or Neo-nazi resurgence. But the reality is that they're fringe compared to pissy minorities who hate to see people down with the swirl. For every black guy you see nodding his head in approval of a black guy dating a white woman, you see ten black women screaming that their men are being stolen and vice versa.

I've said it before, but I'll say it again: I've been to the south, and it's nowhere near as racist as California--northern California especially.

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 Originally Posted By: Matter-eater Man
It does seem weird in this day and age but than again there isn't much in the way of interracial couples in advertising.


Maybe because waaay too many commercials with couples fall back on the "stupid husband, smart wife" trope. You do that with an interracial couple and, unless the husband is always the white one, you're going to have someone crying 'racism' over that too.

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So this is "crying racism"?


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No, I was referring to the general tendency for people to find racism in media portrayals regardless of whether it actually exists, and speculating that mixed race couples in ads would exacerbate the phenomenon.

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Actually in this commercial the father was black and the hubbub is that it drew racist remarks. What you say generally happens appears to not have happened. Maybe we talk about the politically correct nonsense so much that we forget that there really is racism out there? I include myself because I was surprised by the racist response too.


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 Originally Posted By: Pariah
 Originally Posted By: First Amongst Daves
Its not like we don't have racism here. Christ, sometimes I think Australia is a bastion of racist nutjobs, particularly the national obsession with immigrants from Central Asia who arrive without visas by boat. You'd think there was a naval invasion of turban wearing terrorists underway.


You equate protesting illegal immigration with racism?

This is why I can't be seen in public with you Dave. People will think I caught LibHepAIDs retardation. And I just can't have that. Sorry bro.


In order to avoid an allegation of retardation, I'd better clarify. Illegal immigration by boat - at least here - is borne of xenophobia. Undeniably. Illegal immigration by air doesn't get any commentary whatsoever.

I use the word "xenophobia" rather than "racism" to clarify, and sorry for the ambiguity in terminology.

What's the difference, I hear you ask? Chinese and other Asian illegal immigrants can fly into Australia on tourist visas and disappear. No one cares, especially. But when a boatload of illegal immigrants - usually refugees - arrives, they are taken to detention camps on remote islands for processing.

Boat immigrants are usually the poorest of all illegal immigrants, because they can't afford a plane ticket. These people typically come from Afghanistan, Iran, Iraq, and Sri Lanka. Because they come by boat and so, oddly, present a bigger security threat than an air traveller, they are the subject of right-wing media vilification driven by xenophobia.

I don't understand the position in the US. I know this is an economic argument to allow illgal immigrants in certain States. I don't know much more than that.

 Quote:

As have writers like Samuel Huntington, Melanie Phillips, and Pat Buchanan.



Ah, I was following you until I hit these stumbling blocks. Huntington's book "The Clash of Civilisations and the Re-making of the World Order" is one of the most insidious and flawed things I have ever read.


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Why the Cheerios Racism Controversy Was Bad Journalism: if you try to divine societal trends from YouTube comments alone, the Gallup Poll might as well only interview 14-year-olds playing Halo 4 on Xbox Live.

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We tend to want to dismiss racism. In this case the Cracked writer is trying to say because the comments were youtube comments it deosn't really count beccause you can find those comments on other commercials or clips. That is certainly true but the point of the article was that all racist comments were crowding everything else out at one point. Because that became a story alot of people spoke up and drowned out the racist crap. It's become a positive thing as compared to just another ugly reminder that racism is still out there and maybe even looking bigger than it actually is. Is that really bad journalism?


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Yes. It's YouTube for fuckssakes.

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 Originally Posted By: the G-man
Why the Cheerios Racism Controversy Was Bad Journalism: if you try to divine societal trends from YouTube comments alone, the Gallup Poll might as well only interview 14-year-olds playing Halo 4 on Xbox Live.


For my money this was the best line of the entire article:

 Originally Posted By: Cracked
But where did all this racist invective come from? Was this a smear campaign orchestrated by those evil bastards at Cracklin' Oat Bran?

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