It seems like Marvel is aware of the continuity cluster fuck their comic universe has become and want to kinda-sorta-but-not-really start over. I don't really buy the comics anymore because of the cost and the fact I want to spend my money on other stuff, but I'll read through the character wiki's and it seems like the publisher has, over the past ten years, retconned a lot of characters history or completely fucked up characters. Magneto's real name is Max Eisenburg, Tony Stark is adopted, all the shit with Spiderman, etc. plus the fact that they ruined the Ultimate line by letting Jeph Loeb get control.
