I remember Toyota reluctantly releasing the Tundra. They were constantly asked why they weren't introducing a full size and they said they would when it made sense but they didn't believe the market for full size would maintain the surge it was undergoing.

They could have went for the quick buck and financed plants for capacity that may have(and did) dry up but they didn't.

No doubt the recession is hurting their bottom line but it isn't crippling them.