The same has to be said of a guy like HHH. As much as smarks hate him, the marks love him as a face, and loved to hate him as a heel! As popular as faces like Taker, Jericho, Benoit, HBK etc are, they need a truly great heel to work off of (and by that, I mean one who draws great heat), and really, who pays to see HBK vs Dolph Ziggler?
Its what Edge, Jericho, JBL and Orton are doing so perfectly now. You want nothing more than to see them lose (unless its against Cena or Batista).
