I do agree though that the reason they wont turn him heel is they are too afraid to risk it!
In WWE and in TNA they try too much to dictate the crowd's reaction.
They are constantly trying to force feed who I should and shouldn't like.
If I like to root for the bad guy, let me root for the bad guy.
Don't turn him into a fucking face because I cheered for him too much or bought too much of his merch.
Just concentrate on making entertaining characters and gimmicks.
Spot on. They dont seem to realise that a lot of people love bad guys. If you watch a WWE show, you will see shit loads of Rated R t-shirts in the audience, or signs saying that Cena sucks etc, because sometimes, the heel is actually just as popular as most of the faces.
Dont forget, both Orton and Batista were turned face as soon as they won their first big championships. Ok, so they were not popular like Cena was as a heel, but they soon realised that turning Orton face was a huge fuck up. Thankfully they returned him heel, and he is now one of the best heels the company has had in a long fucking time!
With the internet and amount of tv time they have these days, its gettin harder and harder for WWE to tell the fans who they like and dont like.