As noted before, Flair was the exception to the rule when it came to heels with long title runs. That's what made his match-ups against Rhodes and Sting so big. He'd even won the belt as a face from Harley Race at the first Starcade.
Hogan's only real underdog moment was him going against Andre. After that, Hogan was pretty much a superhero in the ring with his Hulking out and leg drop combo.
Hogan's most interesting work in decades has been his first run as Hollywood and the formation of the nWo.
Hollywood Hogan was a great bad guy, but Hogan hated not being the good guy because of his ego and vanity.
I also have to admit I found the Mr. America shit funny.
HBK is the same, and Sting from what I hear. Both have been discussed as turning heel in recent years, and both have nixed it over and over again.
Not so sure about Sting, as I really dont watch TNA other than at live shows, but I think a heel turn from HBK is needed to freshen him up a bit.
