One of the truly unique things about Spidey for years was that barely anyone knew who he was.
Yeah, there was some such as Black Cat, who he had a relationship with, and both Wolverine and Daredevil knew who he was due to their powers, but pretty much everyone else had no idea.
Even when he first joined the Avengers all those years ago, he never revealed his identity to the team.
Johnny Storm was sposed to be one of his best friends, but even he was ignorant of who Spidey really was.
These days it seems he just doesnt care anymore, and neither does Marvel.
