Increased traffic = better for ESPN
That's the only logic marketing ever uses for selling things, so it's got to applicable across the board. Remember when everyone made that Brad Pitt movie "Meet Joe Black" so much money because fans kept buying tickets to be able to see the Star Wars Ep. I preview? Same difference. I'm pretty sure the studios didn't care that MJB wasn't made to promote Star Wars. They were just happy with the cash...
