The subtext is none too subtle: Critics are likely to roast the film, and fanboys of the original toy line and comic book may be indifferent, but if you're a flag-waving, Nascar-loving American, it's practically your patriotic duty to see this movie.
Maybe it's just the way I'm reading it, but this comment plays like a not-too-subtle dig at the people to which the writer is referring.
SPOILER: At the end of the film, Cobra is virtually wiped out, but the President visits the Cobra compound and apologizes to them for the actions of GI Joe. Then he bails them out economically, setting up the sequel.