And?
It matters not.
Edward Norton was a more bankable name, yet Hulk didnt do anywhere near as well as Iron Man.
A superhero movie is no more a guaranteed success than a western is, just ask Thomas Jane, Eric Bana or Haley Berry (Catwoman not X-Men).
3:10 to Yuma did well enough at the box office worldwide, and that was a remake of a relatively unknown movie name.
True Grit, even if you have never seen it, is a well known name.
Probably even more well known than a superhero comic like Iron Man.
