just seems like a gigantic step backwards. they're retreating closer to their position when netflix started to annihilate them? the "no late fee" gimmick is peace of mind, but an incredibly successful one. bringing it back (just as having it originally) will hurt.
even beyond the peace of mind it offers consumers, it's also more profitable! sure, there's the crazies that take advantage of the system and rent 100 movies in a 3 week span for $9.99, but the vast majority of the customer base gets a single movie and keeps it rented for 6 months or more, eventually forgetting about it. that means $50+ in "late fees" that the customer doesn't realize they're paying, and the business doesn't look bad by enforcing.
i also love that google ads has netflix banners showing now.
...and that this news brings pariah (more) angst.
