No Country for Old Men, great, quality movie. Box office receipts are a pittance compared to Transformers. Crazy Heart, awesome film that explores the life of an old, drunk, has-been country singer that was better than anything else out in theaters at the time. It made no where near the bank that Twilight did. I can also rattle off about a dozen or so TV shows that were cancelled despite their quality because they couldn't get ratings.
As much as I hate Bay and how he holds the craftsmanship of film making by the hair, forcing it down face first into a rusty tub of water until the bubbles stop, his movies and movies like his make money. You and I may want quality in our entertainment, but the masses at large settle for shiny, polished, gilded turds.
Good examples (except for Crazy Heart, which I didn't see). But I think it leaves out stylistic qualities that have to be taken into account. I agree that a movie shouldn't have to be shiny or gilded to reach an audience. But I consider polish to be a presentational must.
For all the shit I give the Coen Bros. and Bridges over their arrogance in how they tried to sell the True Grit remake (as though their rendition was more faithful than the original film), I admit that it was a very decent film that most audiences could be attracted to. It was neither shiny nor gilded (due in large part to its genre as a dark and grainy western), but it was finely polished.
A better example is perhaps Game of Thrones. Everything about it screams quality, but it's also complemented by polish. And incidentally, its following is huge.
What I think we agree on is what people will generally flock to right off the bat. However, I don't think that necessarily means there'll be a lasting interest (with Twilight being an irritating fringe exception). In the case of Transformers for instance, everyone I spoke to who went to see it admitted that it sucked. Despite this, they'll still go see the sequel in theaters again. But it was pretty clear they'd never buy the film. What we learn from this is that, regardless of a film's quality, it still needs to sell itself--like Nolan's "Batman" filsm for instance *wink wink*. In which case, I'll chalk up the failure of good films to stunted marketing--which may or may not be compounded by an all-audience friendly rating (as is the case with Twilight and Transformers).