So DC hires Giffen, DeMatteis and Maguire to do a book, then looks at said book and is shocked to see it isn't the "dark and gritty" comic you'd obviously expect when you get those guys. They fired Maguire:
http://www.bleedingcool.com/2013/08/09/a...-maguire-talks/Next they'll fire DeMatteis when they realize his dialogue is funny. "Just do what you did on Watchmen, man!"