A number of sponsors have already doubled down in support of Phil Roberts and the Duck Dynasty show.

And in the last day, Cracker Barrel -that had previously removed Duck Dynasty merchandise from their shelves-- have reversed themselves and apologized to Duck Dynasty viewers for offending them by attempting to boycott Duck Dynasty products from their stores. Apparently, while having no morals either way, they see that a majority of their clientele support Robertson/Duck Dynasty, and they have reversed themselves to conform to that.