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American Eagle campaign praised for killing 'woke advertising' while others call it tone-deaf

https://www.foxnews.com/entertainme...arks-outrage-fans-defend-anti-woke-style


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  • By Christina Dugan Ramirez Fox News, July 28, 2025

    Sydney Sweeney is catching some heat for her latest brand deal.

    The "White Lotus" star's recent collaboration with American Eagle for their fall clothing campaign, titled "Sydney Sweeney Has Great Jeans," has sparked a mix of reactions on social media. While some have dubbed the campaign as "tone-deaf" due to the alleged racial undertones, others have praised the actress for killing "woke" advertising.

    SYDNEY SWEENEY HAS NO FEAR OF FILMING NUDE SCENES AS SHE HIGHLIGHTS BODY TRANSFORMATION FOR ROLE

    SYDNEY SWEENEY SLAMS HOLLYWOOD'S 'WOMEN EMPOWERING OTHER WOMEN' MESSAGE AS 'FAKE'

    In a promo video posted to the brand's Instagram, the 27-year-old "Euphoria" star walked toward an AE billboard featuring her and the tagline "Sydney Sweeney Has Great Genes." Sweeney crossed out "Genes" and replaced it with "Jeans" before walking away.
    According to Salon, the term "great genes" was historically used to "celebrate whiteness, thinness and attractiveness."

    Fans were quick to share their disappointment over the ad.

    his is what happens when you have no [people] of color in a room. Particularly in a time like this. This ad campaign got so caught up in this ‘clever’ play on words and this stunt the [people] in the room missed what was so blatantly obvious to anyone not White," another wrote.

    Some others in the comments called out the ad for allegedly being "Nazi propaganda."

    "Oh cute she’s in her Nazi propaganda era," one user wrote.


    However, some were quick to come to the brand, and Sweeney's, defense.

    "It doesn’t hurt ANYONE. That’s the point. It’s literally an advertisement for jeans. Not for nazism," one person wrote.

    "I don’t get why people don’t like this? It’s cute and clever," another added.

    "Whats wrong with the comments here? A lot of sad and jealous humans....." another wrote.

    "She is a beautiful girl and she has great genes for which she can thank her ancestors. Where is the racism here? Just a statement of fact," another comment read.

    "Woke advertising is dead. Sydney Sweeney killed it," one user wrote on X.

    ccording to The Hollywood Reporter, Sweeney will be seen on various 3D billboards across the United States, as well as the Sphere in Las Vegas. There will also be a Snapchat lens for which Sweeney will speak directly with users in addition to AI-enabled "try-on technology so customers too can have great jeans."

    Additionally, 100 percent of net proceeds from Sweeney's "Sydney Jean" - which is embroidered with a butterfly to represent domestic violence awareness - will be donated to Crisis Text Line, a nonprofit that provides free and confidential text-based mental health support and crisis intervention.

    Representatives for Sweeney and American Eagle did not immediately respond to Fox News Digital's request for comment.

    _______________________

    Christina Dugan Ramirez is an entertainment writer for Fox News Digital.




The latest fake outrage for the Democrat/Left.

I've NEVER heard anyone use the term "good genes" to imply racial superiority, or to .push a white supremacist message.

I've always heard it used as a humorous way to compliment someone as good looking, and as coming from a good-looking (and/or intelligent) family. That compliment could just as easily be said about Beyonce Knowles, Jennifer Beals, Paula Abdul or Denzel Washington as it could be about Sydney Sweeney It's ridiculous to imply it promotes a "white supremacy" message.
Good looking is good looking, across every racial demographic.

But it backfires for the woke Left, and just makes them look stupid for saying it.
And really, American Eagle should be thanking these idiots for the controversy. Any publicity is good publicity, and just gets the ad campaign even more noticed.
Especially since the criticism is without merit.

So ultimately, American Eagle will just sell more jeans because of it. And will just make Sydney Sweeney even more visible and famous. I never heard of her till today, but beautiful girl, to be sure. Thanks for bringing her to my attention, Leftie nut-jobs !

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brutally Kamphausened
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The original ad (that I couldn't find on Youtube, that they apparently censored except as part of political videos commentary.)

Sydney Sweeney, first American Eagle commercial







And a second commercial.


Sydney Sweeney, second American Eagle jeans commercial


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brutally Kamphausened
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Trump Jr skewered for Instagram post where he referred to his dad’s AI parody of Sydney Sweeney ad as ‘so hot’
President’s son appears to compare father to model from Zoolander movies

https://www.independent.co.uk/news/...ydney-sweeney-ad-ai-parody-b2798881.html

lol




It's hilarious, both with the Left's response to the initial commercial, and then to Trump Jr.'s AI of his father dubbed in as the "so hot" denim-wearing model.

In both cases, the Left's apoplectic reaction is like a cat having a red laser-pointer waved at them, making them involuntarily go wild.
They just can't help themselves.

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brutally Kamphausened
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[Linked Image from static.standard.co.uk]

[Linked Image from femalefirst.co.uk]

[Linked Image from a57.foxnews.com]

[Linked Image from data.ibtimes.sg]

[Linked Image from data.ibtimes.sg]


Maybe it's just the white Aryan superman in me, but I searched at least 50 other images of her, and I think she never looked better than she does in these ads.

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brother from another mother
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"My friends have always been the best of me." -Doctor Who

"Well,whenever I'm confused,I just check my underwear. It holds most answers to life's questions." Abe Simpson

I can tell by the position of the sun in the sky, that is time for us to go. Until next time, I am Lothar of the Hill People!
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brutally Kamphausened
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lol

AI editing, to help Bernie Sanders finally tell the truth.
It needed to be said !


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