Well it was built up a little bit to in the Super-titles.
And OWAW in retrospect? A massive waste of money.
I think it started off pretty good. I'll agree with you there. But I think as it went on, it really feel apart. And in the end became the bastard child of Invasion! and Galactus and they killed off a lot of characters and had hardly no reprocussions for most.
Plus Sgt. Rock shoulda died in WWII...he should not have been brought back for OWAW and then killed at the end of it.