In the first place don't compare DC to Marvel when it comes to how they explode their characters in other media.
DC has always been better at it than Marvel.
As for John in the toon in later in the comics... you forget that before John there was Kyle (NOT Hal) in the Superman toon.
Yeah, there are rumors of Hal coming back...
...there were rumors last year...
...and the year before...
...and the year before that...
...and the year before that...
...and the year before that...
and so on for a decade.
Do the current rumors have more weight than previous ones? Yes, doesn't mean they're unique.
Doesn't mean that Barry Allen didn't get a TV show after he died just like Batgirl appeared in a movie as Alfred's niece and later in the TV show as Oracle in a wheelchair while Huntress was Batman's daughter.
COMIC BOOK CONTINUITY has nothing to do with how DC markets their characters outside comics.
That some editors want to imitate what's successfull in those adaptations is a choice, not something that happens just because.
Huntress still isn't Batman's daughter, Barry's still dead and Oracle's still in a wheechair, regardless of her having been in a movie a few years ago.
Comics are like a Rorschach test; everyone has a different opinion on what they are and can be...
