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In the first place don't compare DC to Marvel when it comes to how they explode their characters in other media.
Do you mean exploit?
DC has always been better at it than Marvel.
Better at what? Exploiting their characters? They're both pretty damn good at it, as witness to the multiple franchise/family titles they have: Superman, Batman, X-Men, Spider-Man.
As for John in the toon in later in the comics... you forget that before John there was Kyle (NOT Hal) in the Superman toon.
No, I haven't forgotten that. Just like I haven't forgotten that while he was named Kyle and had Kyle's occupation, he looked like Hal, had an origin like Hal's and fought one of Hal's main villains.

Do the current rumors have more weight than previous ones? Yes, doesn't mean they're unique.
I never said they were. But we now have, in addition to John, Kilowog, and the Guardians back. More on the way? Perhaps.

COMIC BOOK CONTINUITY has nothing to do with how DC markets their characters outside comics.

No, but the success of outside markets has A LOT to do with how the comics themselves are subsequently handled. Had the Flash tv series been a success, there's a damn good possibility Barry Allen would be running around in Flash right now. A lot of people want to see that. Not me, but a lot of people do. Birds of Prey? Yeah, funny how Huntress is now acceptable to Canary and Oracle now after the show (which failed miserably, thank Gob), but beforehand they wouldn't work with her. Interesting how that works.

That some editors want to imitate what's successfull in those adaptations is a choice, not something that happens just because.
It's a choice all right, but it's not their choice. It's a marketing decision, which is what I stated, not that it happens "just because."
Huntress still isn't Batman's daughter, Barry's still dead and Oracle's still in a wheechair, regardless of her having been in a movie a few years ago.
And thank Gob for that. But had those series been successful, I bet it would be a different story. Just look at the success of Smallville, and your favorite new book, Birthright. Oh, Clark looks like Tom Welling now. And we get a nice two page splash of the Smallville cast. How nice. Oh, but that has nothing to do with Smallville, no. . .