I agree. DC needs to sop this "Let's see how it sells" marketing thing, they seem to be doing.
"Birthright" has been marketed all over the board. It was originally suppose to be a in Continuity exploration of Clark's "Smallville" years, then it was set up as Waid's "Ultimate" type Superman, which then turned into the "Definitive Origin", and now it's just up in the air.
Like I said though the reason why I don't want this to be the new origin isn't based on the story. I like the story so far and I like how the "S" is seen almost like the US Flag is seen by Americans, a beacon of hope, and a symbol of our freedom. I just don't think a new origin is needed, take the "Man of Steel" origin and refresh it, make it more in tune with the world today.