Karon Flage wrote:
"Oh thanks, I'm now on a quest to find old cans of OK soda just to see the Dan Clowes and Charles Burns art.
""Downbeat soft drink introduced in selected cities by Coca-Cola in mid-1994. The brainchild of Coke marketing chief Sergio Zyman (who also developed the new age ""brainwater"" Fruitopia), OK Soda targeted the Generation X marketing niche by packaging an off-tasting beverage in matte-gray cans featuring slackers drawn by comic book artists including Dan Clowes and Charles Burns. With an advertising scheme developed by Portland ad power Wieden & Kennedy, the OK Soda's launch featured offbeat slogans like ""don't think there has to be a reason for everything."" There was a 1-800-I-FEEL-OK hotline, where callers could record comments, listen to the cynical comments of others (ad agency plants, it transpired), and undergo a ""personality test"" that included such true/false statements as: ""Sometimes my TV sends special messages to me."" OK Soda's message failed to penetrate: lackluster sales led to its 1995 re-packaging as a ""unique fruity soda.""
http://www.plastic.com/article.pl?sid=01/04/10/1524220 "
