I view it as a commercial issue involving effective transmission of valuable goodwill and reputattion (given what I am, that is inevitable). There are very prudent commercial reasons to have given the ring to a person already in the GLC mythos, which I can't be bothered going into.
DC are probably making the same mistake with Firestorm. Irrespective of whether the new Firestorm is a balck guy or a white guy.