It basically boils down to the fact Sting doesnt need to wrestle again if he doesnt want to.
He does still wanna wrestle as has been shown by his appearances in TNA but he doesnt wanna do it full time or deal with loads of red tape & legal hassle that a job with WWE would entail!
From everything I've read about Steve Borden,he seems to be a pretty genuine upfront kinda guy,which as we all know is rare in this business!
He's not a lying money grabbing bastard like Goldturd,which for once is the fans loss!