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Wonder Boy said:
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Jim Jackson said:
It's debatable the extent to which the New Gods/Fourth World characters can be described as "marketable."



Well, Jim, as far as marketability, I'll grant you, they're not a huge franchise for DC.

But Darkseid and the other New Gods characters appear frequently in DC's books, and have been in a number of the DC cartoons, such as Superman and Super Friends.
Darkseid is comparable to being DC's equivalent of Dr Doom in popularity as a villain.



I'm not convinced, though, that you could say that about these characters in 1975-76.

I will say this: It stands to reason that DC circa 1975 wouldn't have wanted Kirby to kill off his entire universe of characters for whatever reason. I can see TPTB sitting there in 1975/76 looking at something like DOOM PATROL, which was gaining popularity in a variety of reprint series that DC had done, and them saying, "Damn, we should never have let Drake kill them off. We won't make the mistake again of letting a creative type kill off an entire group of charcters they created for us."

We all wear a green carnation.