Crazy.

It reminds me of the time when I was visiting a neighbouring comic-book shop and found some Itchy & Scratchy comics on the lowest rack right next to Archie and Disney comics. I picked up one of them, opened up to a particularly violent and bloody page, and showed it to the comic shop owner, pointing out that he should probably move it a bit higher. Especially since there were some really little kids in the shop at the time.