well...
hogan majorly put over the rock. granted, as we both know, the rock wasn't exactly someone who needed any extra t-shirts produced. however... it was a major boost to the rock's status. he was now more of an icon which, in turn, was a way of putting current wwf above 1980s wwf / wcw / nwo (then done to death as hogan lost to every current wwf big name). getting a one up on a guy like hogan gave everyone a new status, which could then be spread around.
that, i believe, was the intent, anyway. but, it must be left mostly in theory format because, as said, only one character, brock lesnar, was able to receive anything big from the ordeal (and thru him, help out big show or cena)
there are some little moments -- flair's somewhat rivalry with booker t or rvd, hogan pairing with edge, piper working with o'haire. i think there's some benefit to "the little guys" in all of those moves, or moves like them. but we all agree its a far cry from what could be done.
