I think that the movies have really helped comics become "cooler". Granted, it's not the first thing I admit to when I meet a new person, but if you get to know me I'll defintely share my comic book interests. I don't know what your alls comic book shop experiences are, but I live in a college town and I see actual normal people go into these shops. Mostly college kids in their 20's or older guys that like comics and bring their kids in that also buy the japanese trading cards. I even see an occasional chick that walks in with her boyfriend or even by herself.
Don't get me wrong, I'll see the occasional basement shut-in that's never seen a naked woman in his life, but no more than any other type of person.
