Last week I had to go into a card shop (Magic, D&D, shit like that) to get a fanzine they only sell there. It was dark, small, unventilated, and worse of all, full of smelly teenagers and middle aged men cuddled together playing their magical poker or whatever. The smell alone made me decide I'd never go into that shop again, but I gotta admit I felt good about myself when I compared it to my clean and full of relatively normal people comic book store.