I was intrigued a few years ago by some guy who decided to put out posters for the comics industry, using the likenesses of famous people (Madonna, the guy from Star Trek, Nicholas Cage and others) who do read comics, to encourage people to read them. It was not as if it was an industry promotion - it was just one guy trying to start a groundroots movement. The entire thing seemed to be some sort of self-justification that the medium was cool, because some famous people read them.
