The amount of army recruitment advertising on British TV has reached a point now where it's become disturbing. It feels like we're fighting a proper, legally declared war.
The British army has been quietly disbanding old regiments and experienced solidiers are exchanging camo gear for civvies and filtering back into society. That means that the recruitment drive is aimed at securing a steady stream of young people to fill the ranks.
There are several different varieties of TV Ad, all aimed at enticing slightly different types of people into the forces. Study these adverts closely; look at the imagery and the language the actors they use and what they're offering new recruits. It's ground floor propaganda. The army isn't really like this and I think the penny is finally beginning to drop.
