Quote: Prometheus said: Oh, who gives a fuck about Cannes?? So the rich and hobknobbery don't get a sneak peek. Boo-hoo. It doesn't matter what they, or the press thinks. All that matters is whether the public enjoys the movie. And really....it's fucking Superman. They could just put up billboards of the 'S' ensignia (like '89's BATMAN) and people would instantly know what it means. Superman's been around for six decades. It doesn't take a media blitz to get the word out...
those sneak peek festivals are important for generating buzz. typically when its kept under wraps the studio has little faith in it.
