Once in the 1970s, they had a story with a very logical, short and simple answer. Clark was pondering giving up his identity and then thought to himself, "Nah, being Superman is like being rich. You'd always wonder if people would like you without it."

Worked for me.

But more importantly, for all the efforts of Singer, et al, to make Superman about "godhood" they are forgetting that one of the classic archetypes of myths and legends is the god or king who pretends to be a common human. Superman and Clark Kent tie into that basic, powerful, myth.

Don't any of these people study Joseph Campbell any more?