O'Reilly rips Murdoch, book, show

    Fox News firebrand Bill O'Reilly threatened yesterday to whack Rupert Murdoch in the wallet for promoting O.J. Simpson's how-I-murdered-my-wife book.

    Vowing to boycott any company that advertises on Fox's two-part special hyping O.J.'s "If I Did It," O'Reilly declared: "If every American walked away from the O.J. garbage, it wouldn't happen."

    "I'm not going to watch the Simpson show or even look at the book," he added. "If any company sponsors the TV program, I will not buy anything that company sells - ever."

    Geraldo Rivera, another Fox News star, piled on and called the book "appalling."

    Simpson's book is being published Nov. 30 by ReganBooks, which is named after its head, Judith Regan, and is an imprint in Murdoch's News Corp. - which also owns Fox broadcasting.

    appalled advertisers were already running away in droves from the TV tie-in Regan is scheduled to host on Nov. 27 and 29 on Fox Broadcasting. And some Fox affiliates told the network they would not carry the special at all.