actually, the comic even made Serpentor seem kinda cool. GIJoe #50, the Joes finally march on Springfield (where's Homer when you need him?) and Serpentor gets shot in the shoulder on the battlefield. He heats up a knife by holding it over a fire and uses it to cauterize his own wound. He gets bandaged up and leads the Cobras back into battle. that was so much better than anything on the show at that point.
dammit, I may have to go get all those again now.