Find me that person. Honestly, find him or her. Someone who is that fucking far off the map and still knows who the Flash is. I dare you. Because the fact remains, in order for someone to know something through pop culture, they have to be exposed to that culture (i.e. TV, magazines, comics, etc.).
Hello, I'm Mxy. I live in a third world country. Illegal camps of people who live in self-made houses, and have lived in that state for generations, aren't that uncommon here. They have no TV, they can't afford to buy a newspaper, but it's amazing how much pop culture concepts they're aware of (I mean... considering. It's not like they can tell you what Paris Hilton did this week). Pop culture gets around, be it through references in the media, pictures in lunchboxes and underpants, or simple conversation. Getting around is all it ever does. Much like Paris Hilton.
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I'm sure they watched cartoons or maybe even read comics as a kid. I think that's another flaw in your argument. You're not taking that into account. The current movie audience didn't spring from a fucking pod full grown. I guarantee you someone who doesn't watch cartoons now can tell you who Scooby Doo is. Why? Because there's a 99.9999999% chance that they watched it as a kid or even watched it with their kid.
Believe it or not, childhood cartoons aren't as important to "normal" people as they are to us geeks. Chances are that if you ask someone who watched Superfriends as a kid who Apache Chief is, they'll have no idea. I used to watch the fucking Carebears, I'm told, but I don't remember shit about, except that they're bears and they love me. Everyone knows Scooby Doo, but not just because they watched him as kids. He's another pop culture icon they would know even if they had never seen an episode. Apache Chief, not so much.
Originally Posted By: Im Not Mister Mxyzptlk
So, are you saying that a JLA movie can't be made unless Spider-man is in it? Because, those people are obviously expecting Spider-man. If they don't get what they expect. Then the movie will never be successful.
What they expect isn't seeing specifically Spider-Man or even Superman, but simply "known superheroes". Make a JLA movie with Birdman, Spawn and Robocop and it'll be okay with most people. Use actual JLA members nobody knows, and they'll feel cheated.