I know many non-geeks who remember watching Superfriends and Scooby Doo among other cartoons and TV shows. You don't just forget your childhood all together. Yeah, you don't remember all of it, but you don't chunk all of it out of your brain either.
Yeah, but they probably also remember watching Tom & Jerry and Danger Mouse and He-Man and The Banana Splits and Atom And so on and so on. Kids watch an awful lot of cartoons, most in passing. Unless they became fans of one of those shows, they couldn't possibly remember the details of each of them. They'll still be aware of Superman and Tom & Jerry and He-Man, because they're part of guess what culture. Again: Apache Chief... not so much.
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I'm still not buying that the JLA is only thought of by the public as known superheroes. They could just as easily think that it's a bunch of superheroes period and only fill in the ones they can think of if asked to name the members.
The use of the term I've come across the most, is people referencing the JLA almost as a technical definition for when known superheroes get together. A group of superheroes is a superhero group, a group of known superheroes is a Justice League.
