Mxy, I've never doubted word of mouth. I've said here before that it is a good promoter. I seriously doubt that people just wind up at the movies aimlessly and randomly pick a film to watch. There's a reason why big budget movies do tens of millions of dollars in box office takes in just three days. Word of mouth about how good a film somebody's seen isn't that damn good. Word of mouth will sustain a film over the duration of its run, but the ad campaign gets the asses in the seats to generate that word of mouth.
You said it yourself: an ad campaign can generate a good buzz. In a world where most people mistrust marketing, guess how that buzz is amplified?
Quote:
And so on seems to include:
Quote:
9) 44% of Americans put stock in a mass advertised brand, only 17% of Canadians do
That survey itself shows that advertising does work.
Putting stock in a brand that has advertisement is different from trusting the ads themselves. That stat only shows that Canucks are more distrusting of big corporations than Gringos.
