Putting stock in a brand that has advertisement is different from trusting the ads themselves. That stat only shows that Canucks are more distrusting of big corporations than Gringos.
From the director of....
From the people who brought you....
The producers who brought you....
Speilberg is as much a brand now as Nike or Coca Cola. Why else would they slap his name on everything they can when he has no real involvement in a movie? That's part of a ad campaign. How many times have you yourself said, "... but so and so is attached to (write/direct), so I'll give it a shot"? That's what trailers and ad campaign's work on. And, as I've said again and again, they can use that to build up the JLA into the image that they want for it and sell it to the general public. It's the fanboys who'll be the tough sell.
whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules. It tends to put you immediately at a disadvantage and IMO is a sign of true weakness. This is true both in politics and on the internet."